The primary aim of RAM is to improve the status of the artists' model. We have always recognised that there are three essential requirements for this. First, the quality of service offered by models, in terms of competence, conduct and reliability has to be raised and maintained at a consistently high level. Secondly, we have to find ways of countering as much as possible the fragmentary nature of employment caused by the contemporary approach to the administration of education in the UK. Thirdly we have to strive to educate the public (and often the employers of models) regarding the job that models do.
We believe that in pursuance of these objects it is important to bring all good and reliable models in the UK into RAM and that all reasonable employers of models should be RAM licence-holders. We also believe that the RAM Guidelines, which have been revised annually since 1996, should be more widely read and adopted by models and employers.
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